User Experience provides numerous benefits to companies. Here’s a quick summary of its major benefits:
UX Design enables companies to:
Uncover stakeholder needs and desires beyond requirements
Shape the product to be both useful and usable by discovering user goals and needs and reframing existing interactions to satisfy them
Improve the user’s experience by mapping user journeys to uncover touchpoints where improvement is needed
Create a useable and useful product through an iterative design, prototyping and testing process. Testing users helps us develop products that truly work and solve problems