This is your second project. You will have four weeks to complete this. Use the case study format for this graded submission. We can review your progress week to week in class. Here is a summary of the assignment. Detailed requirements can be found in the Lesson 12 pre-work assignment.
In this project I want you to redesign a website, which is a common task for UX designers. You will follow a UX process to do so. Whether you call the process Design Thinking, User-Centered Design, or Double Diamond, it will include a Discovery Phase, a Define Phase, and a Design Phase.
You will complete a case study outlining your redesign of Napa Auto Parts.
Your output will be a PDF, unless you feel capable of posting it online (within your portfolio site, using Wix, Squarespace, Webflow, whatever).
Here are the deliverables you will provide:
1. For the kickoff, review the site, do some research (I recommend a competitive analysis at least) and create a Problem Statement
2. In the Discover Phase, perform a competitive analysis and interview three or more potential users of Napa.
3. For the Define Phase
4: For the Design Phase
5: Visual Design (optional – will learn in an upcoming class)
You will find detailed instructions in your homework assignment this week (Class 12 Prework).